Push to ADD drama

Photo Courtesy to TNT - Turner Broadcasting System TBS

What does one do when they see a big red button placed in the middle of a town? To launch the high quality TV channel TNT in Belgium, a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button.

Photo Courtesy to TNT - Turner Broadcasting System TBS

Below is the video which was put up on their Youtube channel. CLICK HERE to go to the TNT Youtube channel. The video was uploaded on 11th April 2012 and went viral. The video has been view more than 52 million times till date.

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Continuing the similar trend, TNT made another video, this time in the Dutch shopping street of the Netherlands for the launch of their channel. This time the big red button was placed on an icy cold day. The above video was put up on 24th January 2013.

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The making of the above video was also put up. One can get a good idea about the well timed choreography of the series of event that take place and also gives an idea how the unsuspecting passers by are taking into the middle of the action.

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TNT Drama - Turner Broadcasting Company - Time Warner Company Logo