|Photo Courtesy of Honda Accord advertisement - The Cog|
The Honda Accord - the Cog commercial which was released around a decade ago, marked an entry into Chain reaction / Domino effects performed in an advertisement. That also without special effects. (The concept shown is known as Rube Goldberg Machine - It is a contraption, invention, device or apparatus that is deliberately over-engineered or overdone to perform a very simply task in a very complicated fashion, usually including a chain reaction CLICK HERE). The whole idea of the Ad was to show the insides of the car to the viewers (Approximately 140 parts of the car can be seen in the advertisement). Check the video below.
The above video was put up on Youtube which is in HD. Below is the video of how the above video was created and the amount of manpower it took. The whole video was done without any special effects, but definitely a lot of hard work goes into making it. Get that information below. The concept took months and the shooting was done in 4 days with over 600 takes.
The making of Honda - The cog
The whole recap of the above commercial came into my mind as 3M people took out a similar kind of commercial recently. So first thing that came into the mind was the Honda - the cog commercial.
3M Brand Machine
The above concept was put together by 17 minds that took 25000 post-it, 10 gallons of paints, 200 pounds of steel and more than 1400 hours of manpower. They call it a truly inspiring machine. Check the video below to see what 3M brand Machine is all about and its truly inspired concept.
3M Brand Machine - Intro Video
Below is the video of the whole presentation taken from a person at the presentation of the 3M Brand Machine. Give it a look.
Below is the teasers to the 3M brand Machine, showing the team working and spending time together brain storming to make an inspiring concept.
3M Brand Machine - Part 1 teaser
3M Brand Machine - Part 2 teaser